Real Estate Search Marketing and Google Local Shift To Google Plus

Real Estate Search Marketing and Google Local Shift To Google Plus- Much Ado?

So the frenzy in SEO circles and search related media is all about Google ending the use of Google Places in favor of Google Local. Sort of. Google has started a transition toward its unified console, adding Local to the lineup. Places isn?t gone so much as its functions have moved toward consolidation of Google?s user control panel or whatever you wish to call it. What?s important at this stage is to remember that most of search starts in Google?s core organic search engine. As I overheard Steve Wiideman say, ?The #1 search on AOL is ?www.google.com.?? Google is still entrenched in the minds of the public as where you go to look up something.?

Let?s keep things in perspective. Maps, Places, Local, whatever you wish to call it will perform well for your local business if you take the time to claim, develop and connect your Google identity across whatever channels they provide as their front end, user interface, back end or anything else you wish to call it.?

It?s simple, really. Get into Google?s interface(s) and fill in all the blanks. Then validate that information in every way that Google recognizes.

My ?real estate SEO expert? listing as it looks today after the big Local shift looks much as it did yesterday after I found it in Google maps and clicked through to edit it:

The yellow notification area has a link to Google support that states this:?

What happened to Google Places?

As a business owner, you can still use Google Places to manage your business. As a user, you can now rate, review and upload photos through our new local search experience, Google+ Local.

Google+ Local is a new destination for all your reviews, plus much more. You?ll get personalized recommendations, see what your friends are up to, and help others find great places.

That is a little less than the hyperbole on some of the search portals who apparently have grown weary of trying to make a smash hit from YAGA

(yet another Google animal) algorithm updates.

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