The last week of February is always exciting for restaurants and bars because St. Patrick?s Day is just a few weeks away. Irish-themed businesses are proud of their heritage and they always plan for lots of small business PR coverage this time of year. St. Patrick?s Day, in addition to a handful of other stories, highlight our small business PR PITCH tips this week. The small business PR ?PITCH? series helps entrepreneurs with weekly story ideas that help them create ?publicity ideas that create headlines.?
Social Media & The Oscars: The buzz around this year?s Oscars wasn?t necessarily the Oscars themselves. The buzz was actually all the social media chatter taking place online about the Oscars, before, during and after the awards gala. Of course, Angelina Jolie?s right leg cause a bit of stir, too, but we?ll let another blog talk about that. Social media experts and entrepreneurs seeking small business PR should be weighing in on all the chatter, talking about how Twitter and social media continues to change the way Americans view and discuss events such as the Oscars.
WikiLeaks Releases Emails: Wikileaks is at it again, this time publishing secret emails from an intelligence firm that unveils Fortune-500 companies as sources and subscribers illustrating the murky world of corporate donors to organizations with ties to the Middle East. Any experts, authors or entrepreneurs that can weigh in on email security, Internet intelligence and data security, as well as the ongoing WikiLeaks saga, should be pitching stories to the media for small business PR this week about ramifications and perspective.
Bank Customers Switch Banks: A new J.D. Power & Associates study released this week addresses how higher bank fees and poor customer service have prompted nearly ten percent of total customers to switch their bank during the last twelve months - the largest rate ever seen by the industry. All banking experts should be contacting their local media offering up expert analysis on the matter talking about the impact these fees have on customers and what it means to the industry.
Pending Home Sales Rise: According to the National Association of Realtors, demand and sales of existing homes were at their highest rate since January 2007 during the month of February, raising hope that a real estate rebound is starting to become reality. Realtors and other industry experts can weigh in on the subject with small business PR coverage by talking about ultra-local trends being seen within their communities. Experts should also contact national media producers and real estate reporters to offer up evidence that supports or contradicts this assessment.
Looking Forward Thought - St. Patrick?s Day: March 17th is always St. Patrick?s Day, a wonderful celebration of Irish heritage. It is no secret that restaurants and bars, particularly Irish-themed restaurants, bars and pubs, are in the spotlight during St.Patrick?s Day. This week any and all owners of these establishments should have the plans in place, and begin thinking of how to communicate these plans to the local media. Press releases with creative headlines, story pitches and tip sheets should all be used to generate small business PR coverage within local communities.
Are you planning small business PR coverage around any specific stories this week? Please leave a comment below and share with the community.
John Sternal is President of Sternal Communications, a PR and marketing consultancy helping businesses get noticed through publicity in the media. He is the author of the PR Toolkit for Small Business and currently authoring a book about DIY public relations for small business owners. For questions email John Sternal or connect with him @SternalPR.
Source: http://www.understandingmarketing.com/2012/02/27/small-business-pr-the-oscars/
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