MTV Will Try To Break Guinness Record For Most Live Concerts With O Music Awards

You've probably heard the complaint that MTV has forgotten its music video roots and spends too much time on reality television. Heck, you may have said something similar yourself. Well, for its third O Music Awards (an "event that celebrates and honors the artists, fans and innovators impacting digital music culture"), MTV combining elements of both ? it's an awards show, a concert (actually multiple concerts), and a reality TV show about a band hitting the road. The previous O Music Awards were held Las Vegas West Hollywood, but this time the show is actually going to be on the road. A yet-to-be-named band will be touring the Mississippi Delta, birthplace of rock, and stop in eight different cities, with the award presentations interspersed. One of the goals is to set a new Guinness World Record for Most Live Concerts in 24 Hours (Multiple Cities) ? apparently setting new records is something MTV tries with every show, but this time it's really baked into the basic concept. And naturally, all of this will be livestreamed.

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