Would You Go The Extra Mile For Your Business Sales Leads ...

September 12th, 2012 Posted in B2B sales lead generation

by: Jan Loyola

As a?business to business?company, you?d think that companies and their clients would be able to create a stronger connection to keep their business relationship strong, but that?s not always the case. A lot of companies still feel that their clients are all single-transaction customers, and seldom make any effort to improve their chances of a repeat sale other than to constantly send marketing newsletters through email (which are often largely ignored). Instead of treating your?b2b?clients the same way, go one step further and make them feel that your company is not only the best solution to their current problem, but the best solution to prevent any issues from crippling their business operations. You?d be surprised at how many?great lead generation campaigns you will have when you improve how you treat your clients.

When doing?b2b lead generation, your sales and marketing teams can get over confident because of the number of?qualified b2b sales leads?that they can generate, especially when they are using a tool such as a?highly effective b2b telemarketing campaign. They might end up thinking that they can always find new?b2b leads, so taking care of the existing clients is no longer needed. Although they should continue to?find new b2b leads, they must never disregard clients once the purchase has been made. Repeat customer can spend as much as 33% more than new clients, which puts them in a more valuable position. Additionally, repeat clients are often give better referrals.

To get your potential clients to keep doing business with you, you should show them that you can put in the extra effort needed to earn their business. Much like how Zappos offers a 365 day return policy, free shipping, and exceptional customer service, you must also be willing to do a little bit extra for your?business leads. When you do something extra special, make sure that this adds additional benefit for your?business leads?and clients, or it would not have the same effect. Know what more your?business leads?need, and if you can afford it, provide the additional product or service as an add-on. Don?t make it seem like you?re desperate, though, or you?ll just drive them away. Go only as far as is reasonable; even the slightest effort can impress your?business leads?and lead to a long-term business partnership. Going the extra mile will make your clients and?b2b sales leads?feel special, and anyone would want to do business with a company that gives him/her special attention.

Source: http://www.callboxinc.com/blog/b2b-sales-lead-generation/would-you-go-the-extra-mile-for-your-business-sales-leads/

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