Mon.ki Is Building A Rapportive For The Web

Prepare for the concept of the address book to be flipped. Today, a startup called mon.ki is launching a new way for you to discover "who you know" by providing that information to you in the context of what you're viewing. The product, which they're calling a "social compass" of sorts, automatically extracts information from the web page you're viewing, and then displays relevant information from Twitter about the people and tweets related to the page . To be clear, it's not just about finding out who tweeted about that page, but about the people related to that page. For example, a TechCrunch article would point you to the author's profile, as well as Twitter profiles related to that writer. And Twitter integration is just the beginning. The company is adding support for Facebook, Google+ and LinkedIn, too. In addition to today's launch, mon.ki has also closed a round of $400,000 in seed funding.

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